Results
Gaining product validation through customer insights
CX transformation for financial services
Background
Uphold is a trading platform that serves 184+ countries, across 30+ currencies (traditional and crypto) and commodities. Since their launch in 2015, Uphold has powered more than $4 billion in transactions.
Challenge
Uphold rarely brought their customers into their product development process and they knew their user experience was suffering due to lack of customer input.
Solution
O3 was brought on to do an end-to-end UX audit to identify points in the customer journey that would benefit from an updated user experience. Our UX audit provided recommendations on how to evolve their dashboard and experience.
Results
We created UX/UI prototypes and tested them with real customers to help validate and expand their product roadmap.
